ADA started as a publication in 2008, as a search in the field of architecture, design and art. A search towards the context of the invariable linkages of the inanimate design paradigms in a human life. The main mandate of ADA till date is to showcase the positive creativity of Pakistan in the field of architecture, design and art to the world. To channelise the pathways of our creative minds i.e., artists, architects, and designers towards international platforms by rendering their stories through the publication. Today the publication has matured in content that includes the socio-eco, ethnicity and environmental paradigms.